Effective Date: 12 July 2009 Last Updated: 16 October 2022
WILKERSON TRAILERS values the trust you have placed in us. This privacy policy describes how we collect, use, and protect your personal information when you visit our website, interact with our services, or purchase our trailers.
By using our website and services, you consent to the practices described in this privacy policy.
Information We Collect
Personal Information
Contact Information:
- Name, email address, phone number, and mailing address
- Business name and commercial contact details (for commercial customers)
Payment Information:
- Bank account information for wire transfers
- Billing address and financial institution details
- Transaction history and purchase records
Trailer and Service Preferences:
- Trailer specifications and customization requests
- Purchase history and service records
- Shipping and delivery preferences
- Trade-in vehicle information
Website Usage Data:
- IP address, browser type, and operating system
- Pages visited, time spent on site, and browsing patterns
- Cookies and tracking technologies data
- Search queries and site interactions
Automatically Collected Information
We may automatically collect certain information when you visit our website, including:
- Device information and technical specifications
- Geographic location data (general region, not precise location)
- Referring website and search terms used to find us
- Date and time of website visits
How We Use Your Information
Primary Uses
Order Processing and Fulfillment:
- Process trailer purchases and arrange delivery
- Coordinate bank transfer payments and financial transactions
- Schedule pickup appointments and delivery logistics
- Provide order status updates and shipping notifications
Customer Service and Support:
- Respond to inquiries about trailers, services, and policies
- Provide technical support and product information
- Handle warranty claims and service requests
- Resolve any issues or concerns
Marketing and Communications:
- Send newsletters, promotions, and product updates (with your consent)
- Notify you of new trailer arrivals and special offers
- Provide industry news and educational content
- Conduct customer satisfaction surveys
Website Improvement:
- Analyze website usage to improve functionality and user experience
- Optimize site performance and loading speeds
- Develop new features and services based on user behavior
- Ensure website security and prevent fraud
Business Operations
- Conduct market research and business analysis
- Maintain accurate business records and accounting
- Comply with legal and regulatory requirements
- Protect against fraud, unauthorized access, and illegal activities
Data Protection and Security
Security Measures
We implement industry-standard security measures to protect your personal information:
Technical Safeguards:
- SSL encryption for all data transmission
- Secure servers with firewall protection
- Regular security updates and system monitoring
- Encrypted storage of sensitive financial information
Administrative Safeguards:
- Limited access to personal information on a need-to-know basis
- Employee training on data protection and privacy practices
- Regular review and update of security procedures
- Secure disposal of personal information when no longer needed
Physical Safeguards:
- Secure facilities with controlled access
- Locked storage for physical documents containing personal information
- Secure disposal of physical documents and electronic media
Data Retention
We retain your personal information only as long as necessary to:
- Fulfill the purposes outlined in this privacy policy
- Comply with legal and regulatory requirements
- Resolve disputes and enforce our agreements
- Provide ongoing customer service and support
Data Sharing and Disclosure
Third-Party Sharing
We do not sell, rent, or trade your personal information to third parties.
We may share your information with trusted partners and service providers for:
Order Fulfillment:
- Shipping and delivery companies for trailer transport
- Financial institutions for payment processing
- Insurance companies for shipping protection
Business Operations:
- Website hosting and technical support providers
- Marketing and email service providers (with your consent)
- Professional service providers (accountants, lawyers, consultants)
Legal Disclosure
We may disclose your personal information when required by law or to:
- Comply with legal processes, court orders, or government requests
- Protect the rights, property, or safety of Wilkerson Trailers, our customers, or others
- Prevent fraud, security breaches, or illegal activities
- Enforce our terms of service and other agreements
Your Rights and Choices
Access and Control
You have the right to:
Access Your Information:
- Request a copy of the personal information we have about you
- Review how your information is being used
- Verify the accuracy of your personal data
Correct Your Information:
- Update or correct inaccurate personal information
- Request changes to your contact preferences
- Modify your marketing communication settings
Delete Your Information:
- Request deletion of your personal information (subject to legal requirements)
- Close your account and remove associated data
- Opt out of data collection where technically feasible
Marketing Communications
Opt-Out Options:
- Unsubscribe from email newsletters and promotional communications
- Opt out of phone and text message marketing
- Update your communication preferences at any time
How to Opt Out:
- Click the unsubscribe link in any marketing email
- Contact us directly using the information provided below
- Update your preferences through your account settings (if applicable)
Cookies and Tracking
You can control cookie usage through your browser settings:
- Block all cookies or specific types of cookies
- Delete existing cookies from your device
- Receive notifications when cookies are being used
Note: Disabling cookies may affect website functionality and user experience.
Children’s Privacy
Age Restrictions
Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information immediately.
Changes to This Privacy Policy
Policy Updates
We may update this privacy policy from time to time to reflect:
- Changes in our business practices
- New legal or regulatory requirements
- Improvements to our data protection measures
- Updates to our website or services
Notification of Changes:
- Updated policies will be posted on our website with the new effective date
- Significant changes will be communicated via email to registered users
- Continued use of our website constitutes acceptance of the updated policy
International Users
Data Transfer
If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. By using our services, you consent to the transfer of your information to the United States and our use of your information as described in this privacy policy.
Contact Information
Questions and Concerns
If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:
Wilkerson Trailers Address: 1752 Co Rd 10, Weimar, TX 78962, United States
Phone: [Phone Number]
Email: info@wilkersontrailers.com
Business Days: Monday-Friday (8:00 AM to 5:00 PM)
Data Protection Requests (H2)
For specific requests regarding your personal information (access, correction, deletion), please contact us with:
- Your full name and contact information
- Specific details about your request
- Proof of identity (for security purposes)
We will respond to your request within 30 days of receipt.
This privacy policy was last updated on 16 Oct. 2022 and is effective immediately.